Influencer visits · Lapland

Influencer visits in Lapland,
produced end to end.

We plan and produce influencer visits in Lapland: creator selection, filming permits, accommodation, transfers, programme and reporting. Nordic Event Management has produced 200+ events across 12 countries and ranked 9th among the 13 best Nordic event agencies in 2025.

In brief

What
Influencer visits in Lapland: a shot plan built around the light, filming permits, accommodation, transfers and contingencies.
Who it's for
Travel and hotel brands, outdoor and premium brands, and international brands.
Size
4–12 guests · 2–4 nights
Cities
Rovaniemi, Levi, Kittilä, Saariselkä
Lead time
Three to twelve months
Languages
Finnish, English, Swedish

Influencer visits Lapland

Content
comes from logistics.

An influencer visit is a production where a brand invites creators to a destination and receives an agreed volume of publishable content in return. In Lapland that means Rovaniemi, Levi, Kittilä, Saariselkä and Inari, together with the wilderness locations and design lodges around them.

Lapland is visually strong enough that content almost creates itself — which is exactly why the value of a visit is decided by logistics. The bright hour is short in winter, the aurora keeps no schedule and road conditions move transfers. The shot plan is built around the light, not around the programme.

We produce the visit as one whole: creator list and agreements, flights and transfers, accommodation, filming permits, a day-by-day shot plan, on-site hosting and a report on what was published. Our clients are typically travel and hotel brands, outdoor and premium product brands, international brands looking for northern imagery, and advertising and communications agencies on behalf of their clients.

In Lapland we have produced hospitality and content programmes around the Levi World Cup and brand occasions in wilderness locations where photography and accommodation were planned as one whole.

Why Lapland

One producer, one schedule.

Locations

We work in locations including Rovaniemi, Levi, Kittilä, Saariselkä and Inari, together with the wilderness locations and design lodges around them. Every location is chosen for the shot plan, not for availability.

Transfers and arrival

Flights from Helsinki to Rovaniemi and Kittilä take about an hour, and transfers to the location run on our own vehicles. Guests are never left to arrange their own winter-road transfers.

Permits and rights

Filming permits for national parks, reindeer herding areas and private land are applied for in advance. Drone flying and snowmobile routes are regulated, and the permits are part of production.

Contingency

Every weather-dependent element carries a contingency written into the proposal: aurora, husky and ice shoots are replaced with an interior setup or moved by a day rather than cancelled.

What a visit includes

The parts of a visit.

Creator selection

A curated list matched to the brand's audience: audience geography, engagement figures and previous commercial collaborations are checked before an invitation goes out.

Agreements and deliverables

Volume, format, schedule, usage rights and commercial disclosure are written into the agreement before departure.

Travel and accommodation

Flights, transfers, accommodation and restaurants in one schedule and one invoice — the guest books nothing themselves.

Shot plan

A day-by-day plan built around the light: locations, times, required permits and a fallback location for every day.

On-site hosting

A lead producer is present for the full visit and handles changes, transport and local partners.

Reporting

After the visit we deliver a summary: posts, reach, engagement and per-creator delivery against what was agreed.

A representative visit

Two nights, three shoot locations and one aurora window that opened before dawn.

A typical visit in Lapland runs three to five days for four to fifteen guests. The shooting programme is built around the light, each day carries two main locations and one fallback, and the first post is timed to an agreed window after the trip. Season: December to March is the snow and aurora season, with February and March already offering enough daylight for daytime shoots. June and July bring the midnight sun, August and September the autumn colours. November and April are the least predictable months.

  • 2–4 nights · 4–12 guests · winter season December to March
  • Lapland · by invitation
  • Report within two weeks

How we deliver

Six weeks to departure.

First we define one thing: what content the visit needs to produce and where it will be used. That decides the creators, the destination and the rhythm of the days — not the other way around.

Production then runs in stages: creator list and agreements, travel and accommodation, filming permits, a day-by-day shot plan, on-site hosting and reporting. Flights from Helsinki to Rovaniemi and Kittilä take about an hour, and transfers to the location run on our own vehicles. Guests are never left to arrange their own winter-road transfers.

Six weeks is the shortest realistic lead time. For seasonal destinations the recommendation is three to six months, because accommodation and permits decide the date. Season: December to March is the snow and aurora season, with February and March already offering enough daylight for daytime shoots. June and July bring the midnight sun, August and September the autumn colours. November and April are the least predictable months.

Related services

Planning an influencer visit in Lapland?

Request a proposal

Tell us the objective, an approximate date and the number of guests. We come back with a first proposal within two working days.

Frequently asked

Influencer visits
Lapland.