Do you do media work without an event?

Yes. Media relations, press material and creator collaborations can be produced as a standalone assignment.

How are creators selected?

By the audience the brand needs to reach. We look at audience composition and the quality of previous collaborations rather than follower counts.

Who owns the content?

Usage rights are agreed in writing before the shoot; typically the brand receives the content for an agreed period across its own channels.

Do we get a coverage report?

Yes. It lists publication, date, reach and link, and is delivered within two weeks.

How much lead time does a press-led launch need?

Four to eight weeks, so the press list, creators and materials can be agreed and prepared properly before it goes live.

Services · Media and creators

Media and creator relations

The same work performed on different people: identify the right person, build the relationship, agree the terms in writing and follow what gets published. A journalist and a creator are both guests with their own logic.

Client work placed in

Vogue Japan, Forbes and Marie Claire.

Media relations

Press lists built for the story, not for the count.

Releases and articles are written in house and pitched to journalists directly and through STT. Embargoes, interviews and images are agreed before the invitation goes out.

Follow-up is the work most agencies skip. We report what ran, where and when.

Creator relations

From a single trip to a long-term ambassador.

Creators are identified, approached and contracted by us. The brief, the deliverables, exclusivity and usage rights are agreed before signature.

Publication is monitored and reported afterwards, against what was agreed.

What you receive

Press material: Release and article written in house, in Finnish and English, cleared with you before it moves.
Press list: Named journalists and titles, with the reason each one is on the list.
Creator contracts: Brief, deliverables, exclusivity and usage rights, signed before any content is made.
Images: Art directed on the night and delivered as material you can use for a year.
Coverage report: Publication, date, reach and link, stated plainly and without rounding up.

How it runs

Angle

The one fact a journalist can build a piece around.

Relationships

Journalists and creators approached personally, never in a blast.

Terms

Embargo, deliverables and usage rights agreed in writing.

Report

What was published, and what it did.

Said about us

”Working with Nordic Event Management is fantastic — over the years we have refined the collaboration into a seamless partnership.”

Xposure Factory

Partner

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Media and creator relations · FAQ